Local SEO Expert

Work

Four real websites, described as they are. I only say what has actually happened.

F2 Recruitment

Owner-run driving, logistics and industrial recruitment agency, Bolton and Greater Manchester. f2recruitment.co.uk

Home page of the F2 Recruitment website on a desktop screen, showing a smiling worker in a pink hi-vis vest and the headline Driving and Industrial Recruitment, Done properly
Desktop
The same F2 Recruitment home page on a phone screen
Phone

What was done

  • Custom WordPress site, designed and built for the business and hosted on my own server.
  • Its own title and description on each page, an XML sitemap and clean redirects to one address.
  • Structured data for the organisation, job postings, FAQs and breadcrumbs.
  • Area and service pages for Greater Manchester.
  • A job board the owners manage themselves, with closed jobs dropping out automatically.
  • Google reviews shown on the home page, and cookieless analytics.
  • Spam-protected forms and nightly off-site backups.

Result so far

Searching for the business name in Google shows the site with sitelinks. That is the only search result I claim.

Read the full F2 Recruitment case study · Visit the site

Pet Getaway

My own home dog boarding business in Hindley, Wigan. petgetaway.club

Home page of the Pet Getaway website on a desktop screen, with the headline Dog Boarding Wigan, Home Dog Boarding in Hindley
Desktop
The same Pet Getaway home page on a phone screen
Phone

What was done

  • WordPress site built for a local business competing with established kennels.
  • Keyword targeting for searches like "dog boarding wigan", with metadata, internal links and service pages.
  • Technical SEO: structured data, XML sitemap, indexing fixes and mobile speed.
  • Google Business Profile work and genuine reviews, so the site and the map listing support each other.
  • Enquiry forms placed to turn visits into enquiries.

Results so far

These come from the business's own accounts, and they are a snapshot, not a promise.

  • About 1.7K search clicks and 88.8K impressions in Google, from 8 Feb to late October 2026 (Google Search Console, web search, read on 27 Oct 2026). The click-through rate over that period was 1.9%.
  • First organic result for "dog boarding wigan" in late May 2026, from a manual search. Rankings move, so check for yourself.
  • 77 enquiry form submissions and 38 pet application form submissions up to late May 2026 (the latest counts I have). These are form submissions, not confirmed bookings.

Read the full Pet Getaway case study · Visit the site

HGV Recruitment

My own HGV information site, Wigan and Greater Manchester. hgvrecruitment.com

Home page of the HGV Recruitment website on a desktop screen, with the headline Driving talent, Business moving and a lorry at a warehouse at dusk
Desktop
The same HGV Recruitment home page on a phone screen
Phone

What was done

  • Rebuilt with a new theme, with its own title and description on each page.
  • A sitemap and structured data.
  • Eleven area pages and informational articles, built for local and topical search.
  • No forms, so there is nothing to collect or protect.

Where it stands

This is a work in progress. It was built for local and topical ranking, but I make no claims about where it ranks. It is a live example of the approach I would take on a similar site.

Visit the site

Westhoughton Brows

A new semi-permanent brow studio in Westhoughton, Greater Manchester, working under this name until the final one is chosen. eyebrows.site

Home page of the Westhoughton Brows website on a desktop screen, with the headline Beautiful brows in Westhoughton and a Coming soon badge
Desktop
The same Westhoughton Brows home page on a phone screen
Phone

What was done

  • A small, fast static site for a business that has not opened yet: 14 pages, a hub page on semi-permanent eyebrows linking to a page for each treatment, an FAQ and a blog.
  • Its own title and description on each page, canonical addresses, breadcrumbs and an 11-address sitemap.
  • Structured data for a beauty salon in its area, with no ratings or reviews, because there are none yet.
  • Honest content: it says plainly that the studio is coming soon and invites people to register interest. Address, phone and opening hours stay out until confirmed.
  • Built and hosted by me, with local search groundwork ready for opening day.

Where it stands

In progress. The business has not opened, so there are no results to report and I make no ranking claims. I will add real figures once they exist.

Read the full case study · Visit the site

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